|
|
|
|
|
||
 |
|
 |
|
    |
|||
|
|
“It’s Our Future!”™ New ARTBA Ad Series Eyes SAFETEA-LU Reauthorization You Can Help Support ARTBA’s Ad Campaign The men and women of the U.S. transportation design and construction industry possess the expertise, technological sophistication and creative thinking to solve the enormous challenges facing the nation’s surface transportation network. That’s a core message in a new ARTBA print and online ad series unveiled as part of “It’s Our Future.” The December 4 launch included the first in a series of advertisements—featuring ARTBA members—that highlight ARTBA’s global vision of a modernized transportation system that has the capability to manage population growth and congestion, increase global competitiveness and provide safety and security to consumers. The first ad is appearing in “Roll Call” this week, and will be featured next week in “Congress Daily.”
A companion ad running online at www.politico.com highlights the association’s legislative proposals for the reauthorization of SAFETEA-LU. In a recently released 72-page report One would be an expanded core federal highway/transit program to protect past infrastructure investments and improve the quality of life for all Americans. Incumbent in this initiative is the need to dramatically increase investment in surface transportation improvements. ARTBA recognizes, however, additional resources alone will not solve the nation’s transportation challenges. The association has developed a series of specific operational recommendations to improve the efficiency and effectiveness of the existing programs. The second component, a “Critical Commerce Corridors,” or “3C,” program, would be focused on adding new highway and intermodal capacity to help facilitate the safe and efficient movement of freight. Future ARTBA ads planned will continue to articulate the need for policymakers to develop a new federal vision for America’s transportation system. To be successful, a sustained advertising campaign in key Capitol Hill publications and online will require a financial support from leading ARTBA member firms. Here’s how you can help. For more information about the ad series or the ARTBA “It’s Our Future” campaign, please contact: Jeff Solsby
Meetings & Events | Join ARTBA | Members-Only | Foundation Programs About ARTBA | Search | Site Index | Industry Links | Home  |
|
||||||
, ARTBA called on Congress to “reform, refocus, restructure and refinance” the federal surface transportation programs, with two major components.